At the Pan-African Spirits Alliance (PASA), we are committed to building a responsible, sustainable, and well-regulated spirits industry that benefits communities, consumers and economies across Africa. Our priorities reflect our dedication to fair policies, responsible consumption and industry growth.
Promoting responsible drinking and educating consumers
PASA promotes responsible alcohol consumption through education and awareness initiatives. We collaborate with our members to equip consumers with the knowledge to make informed choices, while also encouraging moderation and safe drinking practices.
Advocating for evidence-based, fair regulation and taxation that treats all types of alcohol equally
We support transparent, evidence-based and data-driven policies that ensure all alcoholic beverages are treated the same. By aiming to work with governments and stakeholders, we aspire to push for regulatory frameworks that protect public health while fostering industry growth and investment.
Stopping underage drinking
Keeping alcohol out of the hands of minors is a top priority. PASA works with businesses, policymakers, and communities to implement strict age verification measures and promote targeted educational initiatives that discourage and prevent underage drinking.
Addressing the scourge of illicit alcohol
Illicit alcohol is a major challenge, posing serious health risks and causing significant economic losses to national treasuries. PASA’s members collaborate with authorities to tackle unregulated alcohol by promoting enforcement and public awareness, and lead initiatives that offer safe, legal alternatives.
